Message in a Bottle: University Advertising During Bowl Games
نویسنده
چکیده
Through this descriptive qualitative study of institutional advertisements aired on television during the 2006–2007 college football bowl season, I sought to understand the messages communicated by colleges and universities to external audiences. The findings demonstrate the focus on selling the private benefits of higher education and call into question the effectiveness of university marketing and branding efforts.
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تاریخ انتشار 2009